The ruins of Sendai Castle, built in 1601 by Date Masamune, sit atop Aoba Hill with panoramic views of the city and the Zao mountain range. Although no original structures survive, the reconstructed gate turret and the famous equestrian statue of Masamune are iconic landmarks. Reached by sightseeing bus from Sendai Station (approx. 20 minutes).

The symbol of Matsushima, Godaido Shrine sits on a small island connected to the shore by two narrow wooden bridges with gaps between the planks — peer down to see the sea below. Originally built in 807 and rebuilt by Date Masamune, the shrine houses five Buddhist guardian figures. Free to visit.

The most important Zen temple in Tohoku, founded in 828 and completely rebuilt in 1609 by Date Masamune. The main hall and priests' quarters are National Treasures, featuring opulent painted screens commissioned by Masamune. The cedar-lined approach and cave hermitages carved into the cliff face are also highlights. Admission ¥700.

A 50-minute cruise around Matsushima Bay is the best way to appreciate the 260 pine-covered islands from the water. Feed the seagulls from the deck as the boat weaves between rocky islets. Adult ¥1,500. Boats depart from Matsushima Kaihin pier, about 5 minutes' walk from Matsushima-kaigan Station.

Matsushima is one of Miyagi's leading oyster-farming areas. The seafront is lined with casual oyster huts (kaki goya) where you can grill fresh Miyagi oysters over charcoal — at their best from October to April. The souvenir shops sell sasabokanko (grilled fish cakes), oyster snacks, and Tohoku gifts.

Sendai's most beloved local dish: thick-cut beef tongue chargrilled over bincho charcoal, served with barley rice and rich oxtail soup. Specialist gyutan restaurants are clustered around Sendai Station's second floor 'Gyutan Street' and the Kokubuncho entertainment district. Expect to pay ¥2,500–3,500 per person.